Have you noticed how quickly everything is changing in the world of marketing lately?
As someone who just scrapes into the Gen Y, or millenial, age bracket, I find myself experiencing some pretty regular resitence to change right now. The truth is undeniable though. In the fast-paced world of digital marketing, staying current is not just beneficial—it's essential. That's why I'm looking forward to heading back to State of Social in Perth, and this year, you can join me. Thanks to a new partnership with State of Social 2024, I’ll be attending as a “Socialite”, a kind of ambassador who’ll be on hand so we can navigate the latest trends and strategies shaping the industry together. As digital marketing continues to evolve at a breakneck speed, keeping up with these changes can be the difference between leading the pack and falling behind.
Not familiar with State of Social?
Lia is flying in to speak at SOS24 at Optus Stadium, along with multi-Cannes-Lion-winning strategist James Whatley, The Washington Post’s TikTok guy Dave Jorgenson and Frankly’s Michael Corcoran. Check out the program.
Allow me to bring up to speed! To me, State of Social is more than just a conference; it’s an immersive experience designed to keep you ahead of the curve, which I’ve been attending since it started back in 2018. There’s always a lineup of dynamic speakers who are at the forefront of digital innovation, and this year is no different. State of Social speakers are chosen especially for their fresh insights and actionable tactics that I’ve always found I can implement immediately. Whether you're interested in figuring just what’s going on with social media algorithms, exploring the latest in SEO, or understanding the nuances of digital advertising, this conference has something for everyone.
But.. who’s it for?
I’ve attended State of Social throughout my journey from full time media company employee, to freelancer/business owner and professional speaker. Its helped me form connections that have lead to paying clients, kept me up to date with latest trends, and left me feeling inspired each and every time. I’d say its essential for anyone who needs to cultivate a personal brand in 2024, and that’s pretty much everybody. Or, here’s State of Social 2024’s answer:
“If you’re in digital… Scratch that. If you’re in marketing… No, scratch that. If you’re in business, you need to be at SOS24. It’s the only place where you’ll find all the answers and inspiration you need for the next 12 months of online branding, marketing, storytelling, content creation and conversion.”
Attending and speaking at State of Social has been game-changing for my brand and business.
What does it look like?
The two-day event is packed with keynotes, hands-on workshops, and breakout sessions, providing you with the opportunity to learn directly from industry leaders. These sessions are not just about theory; they offer practical advice and real-world examples that can help you refine your digital marketing strategy. Plus, the networking opportunities are unparalleled, allowing you to connect with like-minded professionals and expand your industry network.
What’s the investment level?
Investing in your professional development at State of Social 2024 will ensure that you’re equipped to navigate the rapidly changing digital landscape. And I have a little sweetener for you. Use the code CARMEN50 when booking your ticket here to get a discount and free entry to an exclusive VIP pre-party.
For more information and to register, visit the State of Social 2024 website. I can’t wait to hang out and get our heads around the future of digital marketing together!